Slow fashion is an approach to fashion that promotes a more sustainable and mindful way of consuming and producing clothing. It focuses on quality, ethical practices, and environmental responsibility.

It encourages conscious choices in clothing, emphasising durability, timeless design, and high-quality materials. It rejects the fast-paced, trend-driven nature of the fashion industry and encourages a slower, more thoughtful approach to fashion consumption.

Slow fashion values ethical manufacturing, supporting fair labor practices, safe working conditions, and fair wages for garment workers. It promotes transparency and accountability in the supply chain, allowing consumers to make informed choices about the brands they support.

Sustainability is a core principle of slow fashion. It encourages the use of eco-friendly materials, such as organic or recycled fibres, and advocates for reduced energy consumption, waste reduction, and responsible waste disposal.

By embracing slow fashion, individuals can contribute to reducing the environmental impact of the fashion industry, supporting social justice, and cultivating a more personal and meaningful relationship with their clothing.

In essence, slow fashion is about shifting from disposable and trend-focused consumption to a more thoughtful, sustainable, and ethical approach to fashion that values quality, longevity, and the well-being of people and the planet.